GRAPHIC DESIGN

Selected works

I've selected several diverse graphic design projects to show a range of styles, in typography, photography, illustration and palette. My site has clean design in other sections, so I thought this section could display some more textural work. The layouts utilize some or all of these elements in different compositional techniques. Some designs are simple and others more complex.

 

Exploration Phase

Turning understanding into a tangible visual design that will communicate the brand’s intention, is where the real work begins. It’s also the most fun. Really the goal here is to fill buckets with elements that could lead to a solution once polished and refined. In all honesty, this first phase has the unvetted and raw creative that is the most interesting. The objective is to maintain that interesting concept and quality, while refining and addressing feedback, without stunting its potential to be both unique and communicative.

Culling Phase

Mundane and ordinary ideas are edited out. Unless there is a compelling case to further examine a default idea, it’s best to devote time extracting the a new concepts ability to become visually distinctive and solely the brand’s bearings. You can always revisit edited ideas if new information resets the visual center.

 

Refinement Phase

Taking an approved concept from an initial visual into the finalized piece of creative is more important than just kerning and picking Pantone colors. Details in every aspect of the design can affect the feel and even increase the overall communicative nature of the creative. Imagine the letter ‘R’. Now imagine how many possible visual ‘R’s can be created…It’s infinite. And then imagine how many ‘R’s reflect the brands style or will add to the brand's communications and messaging. This is also a team effort to brainstorm the best possible outcome.

Nike/ Footaction

Negro League Collection Series.

Window Poster

Info Counter Card

Shoe mat

Window Poster

Window Poster

Shoe mat

Shelf topper

San Francisco International Film Festival

I created a character for SFIFF43; 'Cinenaut'. He traveled through and absorbed all film related images that projected from his face. All these assets were composed into an animation that played before each film introducing the viewer to the festival. Cinenaut's ambition was immerse the film goer into film film. He achieved this by shooting people in theatre chairs, into the festival screen with a giant sling shot. The film then becomes a part of the patron. I made animatic storyboards in AfterEffects that were later cut and animated at Radium in San Francisco. The era also dictated a film transfer. The gargantuan files were put onto film. The film projection of the animations were amazing to see it that large and grainy.

Primary Logo

Theatre Poster

Merchant Poster

Program Guide

Festival Guide

Urban Outfitters

Annual Report

BSSP Client Gift

Client Holiday Gift. I illustrated the founding partners as spirits riding a skeletal Rudolf in a Mexican desert with cacti trimmed with glowing shot glasses.A tissue that had odd toast ideas for the recipient wrapped the bottle and shot glass.

Inserted card

Bottle Cylinder wrap

Tequila bottle cylinder wrap

bottle tissue with toast suggestions

Tequila Wrapped Gift Package

Inserted card

Enveloped card

Mistletoe instructional card

Airwalk One

Extreme Sport print ads; re-introducing the 'Airwalk One Shoe'

Skateboarder: Bucky Lasek/ Surfer: Tom Curren/ Snowboarder: Tina Basich/ BMX: Van Homan

Better Things Film Poster

I designed the type and layout for this film project for John Butler, about the life of artist, Catherine Jeffery Jones.

Centipede Press book cover designs

I do a few Centipede Press book covers each year, some for their periodical release, "Weird Fiction Review" and some for Daniel Olson studies in horror films. The typography was extremely fun to draw fonts and reflect editorial mastheads.

http://www.centipedepress.com/books.html

 

 

Nike Sole Provider 30 Years of Nike Basketball

This was a dream project. And I've had a few. I was privileged to be the lead design on this Nike Basketball book while I was at VehicleSF. This was a huge undertaking. We had to organize the assets for 200+ pages and each spread was individually designed to the era and shoe. Although I set up a typographic system, there was no grid. This made a very visually rich and surprising aesthetic. I plan on shooting every spread, but for now here are a few spreads in their mechanical form.

 

Specialized Stumpjumper: 25 Years of Mountian Biking

This was a dream project. And I've had a few. I was privileged to be the lead design on this Nike Basketball book while I was at VehicleSF. This was a huge undertaking. We had to organize the assets for 200+ pages and each spread was individually designed to the era and shoe. Although I set up a typographic system, there was no grid. This made a very visually rich and surprising aesthetic. I plan on shooting every spread, but for now here are a few spreads in their mechanical form.

 

Nike

These were different years for posters promoting custom colors, pre-NikeiD.

SFMoMA 75 Year Anniversary

This was a project through BSSP; a campaign in which I worked with John Butler and Jay Berry. We did 12 at least different directions. It had extensive coverage in San Francisco. I art directed the photoshoot of a very eclectic and diverse group of famous San Franciscans. Although I did the design and layouts, it was a team effort that involved some amazing production artists and the concept and writing came from Jay..

Rocket Dog

These are print ads for trade magazines that ran prior to a shoe convention in Los Angeles. Strictly name recognition. There was no headline or call to action. The creative brief was to entice with cool.

Branding/ ID      |      Graphic      |      Motion/ Animation      |      3d Modeling      |      Packaging      |      Web UX/ UI/ XD       |     Illustration       |     Art/ Painting

WORK:

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